Steve’s Story

The marketing strategy behind this Instagram reel focuses on storytelling, community engagement, emotional appeal, and social responsibility. It tells the inspiring story of veteran Steve, showcasing his community service and the company's support for veterans. By featuring Steve's altruism, including a kidney donation and volunteering, the reel aims to evoke admiration and gratitude from viewers. The company's recognition of family ties adds a generational appeal. Overall, the strategy aims to humanize the brand, foster connections, and build trust among its target audience of veterans and their families.